Tulip & Daisy is a fictional women’s clothing brand that markets to women ages 18-29. The brand represents easy living and classic pieces with an effortless feel. The design was made to focus on Tulip & Daisy’s clothing pieces, with simple design elements created with the brand's main pink hue.
The mailer advertises club t&d: the company’s new rewards program. The personalized mailer features a code that the customer can use to sign up for club t&d. By signing up, the customer will also receive a free outfit (two pieces of clothing, and different pairings will be available). The personalized mailer gives the customer an idea of what outfit they could choose. The outfit on their personalized mailer was based on the last season that the customer shopped at Tulip & Daisy. All photos were taken from various Madewell campaigns.