The ad campaign that we designed featured the tagline “Step Out With Us” which was targeted towards college students who are seeking their next steps after graduation. The design featured a paper cut out effect with three different scenes portrayed: outdoors, city, and beach. Since attendees were seeing hundreds of ads at the conference, we wanted to stand out from the other ads. We moved forward with the paper cut out effect since it was eye-catching, and was entirely vector artwork. Step Out With Us had an estimated reach of 10,000+ attendees. This campaign was viewed on the Urbana18 app, urbana.org, Urbana Today (the conference newspaper), and at the Urbana exhibit hall.