Fashion has always been a passion of mine and something I enjoy keeping up with. I follow and research many fashion brands, and I’m always intrigued by how they use design to shape their brand. I was inspired to create something of my own, so I challenged myself to build a brand using my own content and bring it to life with design. The fashion styling was inspired by the personal style of my good friend and pictured model, Lee: put together but laid back. All photos were styled, photographed, and edited by me.