LearningCurv is a technology services brand that equips professionals with the skills and resources they need to master their Salesforce platforms. The business has built a solid reputation as experts in the industry and has helped hundreds of companies get more out of the technology they invest in. The main goal of rebranding LearningCurv was to humanize the brand to show potential clients whom they are partnering with. The brand was reimagined to show the front-facing relationship that clients will have with the people who will be working with them to curate their Salesforce needs.
The designs use navy blue, coral, and baby pink accents to complement the brand. We used a dark hue as the primary color, but then a bright color to create contrast. Linear icons were used to display the different facets of the brand. Sketchy, hand-drawn design elements were used to add to the existing linear icons. The main focus of the brand is in its photography, where we wanted to show the natural facial expressions of the team.
Yeojin Jang: Senior Brand & Web Designer | Sonal Mecwan: Brand & Web Designer
Website Design
The LearningCurv website is where all clients and partners are directed in order to understand LearningCurv's services and offerings on a more in-depth level. The website needed to be consistent with the branding, using our contrasting color palette to bring attention to the most important parts of the website. With the user in mind, the website was made to be easy to navigate and engaging to interact with. Using WordPress and Elementor, we created a responsive design for the website to make it suitable for desktop, tablet, and mobile use.
Blog Headers Design
The LearningCurv blog details best practices within Salesforce and Pardot. We styled blog header illustrations in a way that connected to the topic being discussed in the blog. A mix of simple icon illustrations and hand-drawn visuals were used in blog headers.
Sales Collateral Design
The sales team at LearningCurv uses sales collateral to inform potential clients and partners about LearningCurv's services. We designed the printed collateral to be eye-catching and highlight the services we can provide for clients. Contrasting color blocks and different hierarchical headings were used to signify different sections. Brand icons were used to create a seamless experience and connection to the LearningCurv website.